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Students will 'trendwatch' at upcoming North America show.
February 11, 2011
By: TOM BRANNA
Cosmoprof North America partnered with the Fashion Institute of Technology (FIT), the only college in the U.S. to offer both a bachelor’s and master’s degree dedicated to marketing cosmetics and fragrances. In its inaugural year, participants will have the opportunity to attend the show as the first ever Cosmoprof Trend Scouts. While being given unrestricted access to the show floor, the Trend Scouts will tour the show and speak with exhibitors to discover new product launches and show specials.They will then report on their findings via posts on Twitter and Facebook, giving the entire industry access to these new gems. Cosmoprof North America 2011 will take place July 31-Aug. 2 at the Mandalay Convention Center in Las Vegas. More info: www.cosmoprofnorthamerica.com
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